Posted 20 hours ago

Squishville by Squishmallows SQM0049 Fifi’s Cottage Townhouse, Two 2 Mini-Squishmallow and 4 Furniture Accessories, Irresistibly Soft Plush Toys, 3 Floors to Explore

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Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more.

Like the Original Squishmallows, Squishville is designed for kids of all ages. There are many things to love about this toy line, but this is one of my personal favorites. Squishville is able to have its 0+ safety rating because every single component is made of soft materials (mostly fabric and felt) and the Squishville characters have embroidered features. While infants won’t be able to engage with the imaginative play elements that the toy line can offer, they can enjoy the colors and textures of these tiny animal characters, which are the perfect size for little hands. Because they are safe for all ages, these toys are a great option for households with kids of various ages and are a toy that can remain a favorite for years. The signature item in the collection is Fifi’s Cottage, a house playset with three levels that comes with two Squishville characters and furniture including a bed, a couch, and a toilet. Throughout all of the playsets, accessories, and vehicles, kids will find small holes that the Squishville characters can fit into — even the chimney on the cottage is the perfect size for a Squishmallow to hang out in! With so much to explore, kids can create an entire Squishville universe that is perfect for imaginative play.

Squishmallows — a line of soft, round animal plush — has become an incredibly popular brand, with more than 1,000 characters to collect in a variety of sizes. Now, those beloved, squishy characters have shrunk down for a new toy line from Jazwares called Squishville. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more.

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